Apparently in this recession the pet industry is just doing fine if your Pet Extreme a family-owned business that is combining traditional pet inventory with an array of new features in an attempt to capture a piece of a growing $52 billion industry. This isn’t a traditional store, at this store you’ll find bath tubs for use to wash your dog and the use of a dryer. The cost? Only $10. Pet extreme had very interesting roots. “Matthew Swanson’s family ran a Turlock livestock feed store when he noticed the few pet items they stocked seemed to fly out the door, said Joe Perkins, Pet Extreme’s general manager. That led Swanson to buy Discount Pet Stores, a three-store chain. He followed that up by launching Pet Extreme in Livermore in 2001. Along with the dog wash, Pet Extreme’s Woodland store will have room enough for a shark tank, a popular feature at its Turlock location where a blacktip reef shark entertains shoppers.”
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